TriNet wanted to reinvent their brand identity starting with their online presence. I developed the concept of "What's Stealing Your Focus?" to help illustrate the main benefit of their service offering. The full scope of the project included a number of Flash demo's, product brochures, and tradeshow graphics. The project was completed by developing TriNet's first comprehensive corporate style guide.
View live site>> Launch Flash: TriNet Vision>> TriNet Focus>>

Completed while working as Creative Director at designworks. Additional project team included Shery Ding, Tan Huynh, Robin Shephard, Jim Williamson, Adam Koontz

Redback Networks needed an innovative and engaging way to help explain their complex product offerings. The final piece was an interactive Flash demo based around the concept of the personal VPN to help service providers understand how the Redback offerings could bring new benefits to their end users. Launch Flash>>

Completed while working as Creative Director at designworks. Additional project team included Shery Ding and Robin Shephard

Much like their competitors, CRI's previous website put a heavy emphasis on the products. To help better tell their tale and seperate them from their competitors, our solution focused on their key differentiators; Their people and their process. By taking an alternative approach to the main navigation, potential customers are able to get a flavor for what it would be like to work with CRI. To encourage existing customers to return to the site we developed a Resource section which included a download area, a blog, and a newsletter archive. View live site>>

Completed while working as Creative Director at designworks. Additional project team included Shery Ding, Tan Huynh, Robin Shepherd

Over the last ten years I have spent my time solving design and marketing challenges on the corporate side as well as on the agency side. Both have their unique challenges and both have contributed greatly to who I am today.
The ghosts of a designer's past.